Our Brand

We are Australia’s award-winning activewear label for women and more than two decades after opening our first Lorna Jane store our core identity remains the same. Lorna Jane is first in fitness and fashion and we are designed for women by women.

At Lorna Jane our aim is to inspire women to live their best life through active living. We believe in a three pillared philosophy of MOVE NOURISH BELIEVE and it is this mantra together with our clothing that encourages and motivates women globally to be the best they can be. Lorna Jane is not simply a clothing label, it is a way of life.

"Lorna Jane is not simply a clothing label, it is a way of life."

We are focused on being a specialist in activewear design, manufacturing and retail. We have made a commitment to deliver active, authentic, innovative and inspirational garments to our customers. The total integration of our identity, behaviour and philosophy allows us to uphold the essential promise of our brand: to provide on-trend activewear with superior hi-tech fabrication and construction to improve your performance, motivate you and inspire you to move, nourish and believe everyday in order to live your best life.


Lorna Jane believes women can have and do it all. We are sporty, sexy and stylish, offering an activewear wardrobe for the modern woman. We are not anonymous. Our founder puts her name to the brand and continues to influence its direction.


At heart we are an active brand. We understand that if you look good you are more likely to feel good and this will motivate you to get active in style.