Lorna Jane Clarkson has created an industry where women don't have to compromise on style and design when they work out. It is her innovative and creative spirit that has seen Lorna Jane, the brand, become a multi-million dollar business in just over two decades.
Lorna created her first designs while working as a dental therapist in Cairns after becoming frustrated with the limited range of fashion exercise clothing available. She used an old swimsuit for the pattern for her first leotard and her name as the clothing label. Her part-time job as an aerobics instructor allowed her to showcase her designs, and Lorna soon realised she had stumbled upon a niche market. Demand grew quickly and Lorna eventually substituted her hygiene mask for a needle and thread and began designing full-time. After moving back to Brisbane, Lorna decided to open her first store in the city’s CBD in 1993.
Since then, the fitness-inspired brand has grown to include gym and sportswear, yoga and lifestyle clothing as well as intimates and accessories. Today, Lorna Jane has become a household name synonymous with active living. Lovers of the brand have long applauded Lorna Jane Clarkson's unique ability to offer the wearer a sense of energy and vitality. She designs clothing that make people look good but more importantly feel great.