From $12K to Dinner with Sofia Richie, How Raquel Bouris Built WHO IS ELIJAH

At 23 years old, Raquel Bouris mixed her first fragrance in her lounge room with a $12,000 investment. Fast forward a few years and she is hand delivering WHO IS ELIJAH to Sofia Richie and ending up at dinner with her. It is the kind of moment that puts a cult brand on the map, but behind the cool girl endorsements is a story of grit, fearless marketing and trusting her gut.