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From Going Viral at 17 to Building Her Own Fashion Brand - Sopha Dopha on Staying True to Herself

From Going Viral at 17 to Building Her Own Fashion Brand - Sopha Dopha on Staying True to Herself

November 10, 2025

At just 17 years old Sophia Begg aka Sopha Dopha went viral and her life changed instantly. Today she’s one of Australia’s most in demand digital creators with more than 2 million followers - and the founder of fashion label All For Mimi.

In this two-part conversation with Lorna Jane Clarkson, Soph shares how it all began, the realities of sudden fame and what it takes to stay true to yourself when everyone has an opinion.

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