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Redefining the Beauty Industry

Redefining the Beauty Industry

February 09, 2026

Eleanor Pendleton became Australia’s youngest beauty editor at just 20 years old. She then went on to found Gritty Pretty, Australia's first digital only beauty publication. In part one of this conversation with Lorna Jane Clarkson, Eleanor reflects on her early career, interning at Cosmopolitan to navigating tabloid culture, glossy magazines and the shift from print to digital.

She shares how those formative years shaped her values, challenged her ethics and laid the foundations for building aplatform that helped redefine Australia's beauty landscape.

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