Why Raquel Bouris Is Glad She Did Not Listen to Her Dad, The Story Behind WHO IS ELIJAH

At 23 years old, Raquel Bouris mixed her first fragrance in her lounge room with a $12,000 investment. Fast forward a few years and she is hand delivering WHO IS ELIJAH to Sofia Richie and ending up at dinner with her. It is the kind of moment that puts a cult brand on the map, but behind the cool girl endorsements is a story of grit, fearless marketing and trusting her gut.