How does a business idea based on nothing to wear to work out, become a global phenomenon with the power to change the world’s attitude to exercise? It takes a special kind of vision to spot a gap in the market, to follow your instinct, develop a skill and grasp an opportunity with both hands.
Over thirty years ago, Lorna Jane Clarkson was an Aerobics instructor in Brisbane, Australia. Frustrated with the boring and unflattering workout fashion of the 1980s, she took a pair of scissors to her favourite swimsuit to discover how it was made, and so the first ever piece of Lorna Jane Activewear began to take shape. Lorna’s Aerobics students took notice of her designs and started asking for custom orders. Soon, overwhelming demand lead to opening the first Lorna Jane store.
Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening and leading the way in product design and the normalisation of wearing Activewear everywhere.
It’s the symbol that has become synonymous with Lorna Jane - but what does it mean? One off-kilter square is a ligature of our founders initials; LJ. Together, the trio represent the daily practice of Move, Nourish, Believe — the Active Living™ philosophy that we stand by. Move your body every day. Nourish from the inside out. Believe that anything is possible.
We are not fast fashion!
We know that sustainability starts in our own backyard, so at Lorna Jane :
Our office and warehouse are solar powered thanks to our extensive solar farm.
We reduce waste, limit printing, recycle and reuse paper and office supplies
We are transitioning all single use plastics out of our business, and our product packaging is now fully compostable
Our professional printing uses soy-based inks, water based varnish, chlorine free pulps and have FSC and ISO credentials in environmental sustainability as well as Responsible Foresty Practices
We are continuing to develop and utilise more recycled fabrics in our designs and we source reusable and biodegradable materials wherever possible
We keep unnecessary trucks off the roads and reducing emissions by shipping to our stores direct from our manufacturer
Our warehouse's reuse, repurpose and recycle as much packaging as possible, including soft plastics and cardboard
Our boxes are made out of recycled materials and are reused across the business
Our HQ Nourish Cafe is 100% disposable coffee cup free and stopped selling plastic bottled water in 2018. So don't forget to BYO if you come to visit!
We compost our kitchen leftovers and recycle our Cafe coffee grounds to keep our herbs, plants and grounds fed and needing less water to be happy and healthy (as well as reduce waste and greenhouse emissions of course)
We refuse to compromise on quality, so when you choose Lorna Jane you're investing in Activewear that will look amazing for longer. Buying less and buying better reduces the clothing you discard and saves you money. LJ quality also means you can give away, swap or donate Activewear you no longer use, rather than throwing it away. Wear your Activewear everywhere.
The versatility of our designs means you can compose a wardrobe of fewer pieces that let you do more. Many of our fabrics contain recycled materials and we source recycled, reusable, biodegradable materials wherever possible. Caring for our garments is easy and low on energy consumption, so your purchases stay looking their best for longer with minimal impact.
At Lorna Jane we believe it's the small decisions we make every day that create change - so we are taking measures as a company to preserve the resources of our planet and contribute as little waste to landfill as possible. One of these initiatives is to reduce the waste we have experienced with the removeable padding in our bras. What we have found is that half of you are removing the padding and nearly 70% of you are throwing them out. So we're giving you the choice. If you love and wear the padding then we have it for you (just like before) but if you don't then you can purchase your bras padding free without unnecessarily adding to landfill.
Many fashion brands utilise multiple factories that are owned by different companies to manufacture their products based purely on cost, quality or speed of manufacture.
We have maintained a long-term partnership with one dedicated and ethical Australian-owned and managed manufacturing group that solely produces Lorna Jane products. This approach allows us more control over working conditions and production quality.
We have developed a Code of Conduct for our suppliers and by working with us, the supplier agrees to proactively meet these requirements within its operations and its supply chain.
Lorna Jane's manufacturing partner, is a WRAP (Worldwide Responsible Accredited Production) certified business. WRAP is an independent, non-profit, objective team of global compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world.
WRAP conduct the largest independent factory accreditation program in the world that is based on twelve principles and the conventions of the International Labour Organisation.
Compliance with Laws and Workplace Relations
Prohibition of Forced Labour
Prohibition of Child Labour
Prohibition of Harassment or Abuse
Compensation and Benefits
Hours of Work
Prohibition of Discrimination
Health and Safety
Freedom of Association and Collective Bargaining
At Lorna Jane, we support the community that supports us with over two million dollars committed to female sport, over 7% of sales invested back into Free Health and Wellness Educaton for the community and more than two hundred thousand dollars donated to local and community fundraising initiatives.
We are committed to providing education, inspiration and opportunities be active, motivate one another and connect as a community in our shared vision for a fitter future.
Some of our key community initiatives are