Celebrating Earth Day 2024 with Lorna Jane: Our Commitment to a Greener Future

Join Lorna Jane in embracing Earth Day 2024! As a leader in sustainable fashion, we're dedicated to honouring our planet not just today, but every day, reflecting our commitment to an active life that's in harmony with our planet. Learn what Earth Day is all about and how we're making a difference as well as how you can be a part of the solution.

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Sustainable Programs: The Lorna Jane Earth Day Initiative

Lorna Jane's journey towards sustainability has been a core part of our mission. On Earth Day, we started a tradition of pledging to plant one tree for every Australian sale made, an initiative that's supported by the power of our Lorna Jane Community. We want to thank our community for their contribution to this effort. We are proud to announce your dedication and participation have played a key role in the planting of 8,632 Rainforest Food Trees, and have aided in the reforestation of the Coorabell Region in New South Wales.

2024 Earth Day: Local Focus, Global Impact

As a proudly 100% Australian owned and grown activewear brand, Lorna Jane ensures that our Earth Day efforts reflect our core values. Just as our activewear is designed to harmonise with your active lifestyle, we plant native Australian Flora that perfectly adapts to our environment and supports native wildlife.

In 2024, we're excited to partner with Bangalow Koalas, aligning our activewear's ethos of strength and resilience with our goal to restore and protect koala habitats. Through Lorna Jane’s 2024 Earth Day Initiative, we aim not only to empower our customers in their active lives but also to enable these amazing animals to traverse their natural habitats seamlessly, safe from human-made hazards.

For Earth Day 2024, we will also be teaming up with the Mullumbimby Mens Shed. Our focus will be on repurposing recycled ply from our former Lorna Jane retail store shopfits. We will be collaboratively crafting nesting boxes designed for possums, kookaburras, eastern rosellas, owls, galahs, and lorikeets and then distributing them throughout the rainforest. By being strategic in how we place these boxes, we can create secure habitats for a diverse range of native Australian Fauna for years to come.


Q: What is Earth Day?
A: Earth Day is an international holiday where we can stop to recognise and demonstrate the need to look after the environment. Earth Day is observed in Australia as well as worldwide to inspire individuals and organisations to take action in protecting our planet.

Q: When is Earth Day 2024?
A: Earth Day is held on April the 22nd every year. In 2024, Earth Day falls on a Saturday.

Q: Are the materials used by Lorna Jane activewear ethically sourced and sustainable?
A: Absolutely. At Lorna Jane, an extension of our active living ethos is our unwavering commitment to sustainability and ethical sourcing. We actively engage in continuous improvement and investment in our ethical sourcing program. This dedication ensures that the materials used in our garments are not only ethically sourced but also contribute to a sustainable and responsible fashion ecosystem. So you can live an active life knowing that when you wear Lorna Jane activewear, you’re part of the solution.

Q: How can I stay up to date about the Lorna Jane Earth Day Initiative?
A: Stay up to date on everything Earth Day and activewear by subscribing to our newsletter and following us on social media. You can sign up on our website or create an account for exclusive updates and news, as well as offers tailored to your preferences.