We started using Never Give Up when our founder Lorna Jane Clarkson was building the Activewear Category in the early 90’s. She was having a tough time convincing people of her vision for this new way of dressing and Never Give Up became her personal mantra. She used these words as reminder that her goals were worth striving for!
What she learnt during this time was that having a Never Give Up attitude not only helped her through challenging times but was a huge contributor to her overall success.
She wanted to share this revelation to inspire her customers to Never Give Up in their lives as well, so she started printing Never Give Up on her products - and the rest is history!
Never, never NEVER give up
In these challenging times, when each day might seem tougher than the last, remember you're not alone. We're right here with you, every step of the way.
Our founder, Lorna Jane Clarkson, built this brand on a foundation of empowerment and determination. She envisions a world where we all inspire each other to persevere — where someone can look at you and say, “Because of you, I never gave up.”
So, as you navigate these tough economic conditions, remember that persistence is more than a choice—it's a rally cry. Keep moving, keep believing, and hold fast to the idea that you can overcome. Because you can. “I've never considered giving up, because giving up on you has never been an option,” - Lorna Jane Clarkson
Never, never NEVER give up — because we will never give up on you.
We become a better version of ourselves when we take care of ourselves - and that's what Active Living is about!
A symbol of love, strength and support. Together, we stand as a community, united by the empowering spirit that transforms lives and, in turn, the world.
September is the month we celebrate being an Active Nation at Lorna Jane. It’s a time when we call on you to take an honest look at where you’re at with your health and fitness goals.
International Activewear Day is a day dedicated to wearing your Activewear.
"Never Give Up" isn't just about facing tough times; it's about thriving in them. Lorna Jane activewear is designed to remind you of your strength and capacity to overcome any obstacle, whether you're in the gym, on a run, or facing daily challenges.
At Lorna Jane, "Never Give Up" is more than just a slogan; it's a lifestyle. Born from the challenges faced by founder Lorna Jane Clarkson in the early '90s, this mantra has become a core part of our brand's ethos. It embodies our commitment to persistence, resilience, and empowerment in everything we do—from creating high-quality activewear to inspiring women to achieve their best through a healthy, active lifestyle.
We integrate the "Never Give Up" message into our brand and community initiatives to inspire and support women everywhere. It's a reminder that with determination and the right support, anything is possible.
Join a community of strong, motivated women who embrace the "Never Give Up" mantra in every aspect of life. Discover how our activewear can empower you to stay committed to your fitness goals and life ambitions.
Q: What does "Never Give Up" mean to Lorna Jane?
A: It's our foundational belief in persistence, resilience, and empowerment.
Q: How does Lorna Jane incorporate this mantra into its products?
A: Lorna Jane Clarkson began printing "Never Give Up" on her activewear as a motivational reminder to inspire
her customers when she was first starting out.
Q: Can wearing Lorna Jane activewear really help improve my fitness motivation?
A: Yes, our activewear is designed to inspire confidence and perseverance in your fitness journey.
Q: Where can I learn more about Lorna Jane “Never Give Up”?
A: Visit our website to explore more about our brand's ethos and how we inspire women to lead an active,
optimistic life.
DROP A HINT
