Seamless

Creating A Sustainable Future For The Australian Clothing Industry

In the face of escalating environmental concerns, the Australian clothing industry stands at a crossroads, grappling with a pervasive waste problem that threatens both our ecosystem and the sustainability of fashion consumption.

• The Australian clothing industry manufactures and imports over 1.4 billion units of new clothing into Australia every year, more than half of which will end up in landfill.
• On average, every Australian buys 56 items of clothing yearly, most of which are made from non-sustainable, non-durable materials that eventually end up in landfill.
• Clothing waste has become one of the largest contributors to Australia's waste crisis, with more than 200,000 tonnes of clothing ending up in Australian landfill every year.

At Lorna Jane We Are Part Of A Team That's Working On A Solution

In late 2022, the Australian Federal Government shared a vision and commitment to transition Australia to a circular economy by 2030 and Net Zero by 2050. In order to achieve circularity by 2030, the Australian clothing industry needs to fundamentally transform the way clothing is designed, produced, consumed and disposed of, both locally and on a global scale.

This significant transformation will require courage, creativity and collaboration. Key industry stakeholders, including government and leaders across the clothing value chain, will need to work together to drive innovation and achieve what no single organisation can do alone. This is where the Seamless – Australia's Clothing Stewardship Scheme was formed.

As of June 2023, we are proud to announce that we have partnered with the Australian Fashion Council in being a Foundation Member of the Seamless Clothing Stewardship Scheme. We have invested in having a Seat at the Board and will partner with like-minded Australian clothing brands, to navigate the pathway to change and address the challenges of fashion consumption.

This world leading initiative aims to improve the design, recovery, reuse and recycling of clothing in Australia, providing a roadmap to circularity by 2030.

By transforming outdated business models, driving innovation, changing citizen behaviour and recirculating clothing in high value applications, the Australian clothing industry has the potential to become a circular economy leader, setting an example to other industries locally and globally. We are proud to be playing our role in creating this roadmap to circularity, positioning Seamless as the principle enabler to achieving clothing circularity in Australia by 2030.

Our Key Founding Partners are: RM Williams, David Jones, Woolworths Group Limited, The Iconic, The Sussan Group, Rip Curl & Cotton On Group.