FIRST WEAR INITIATIVE
We like nothing more than putting on new Activewear - that ultra-fresh feeling of
wearing something new that's never been worn before. But, have you ever questioned
how fresh your Activewear actually is and whether your first wear is THE first wear?
At Lorna Jane we can confidently say you will be the first to wear your Activewear
and it's made possible with our ground-breaking First Wear initiative.
The call for untouched Activewear is a growing trend as our communities start to care
more about what comes in contact with their bodies; from food, supplements and
skincare to now looking at what clothes are made from and how they can affect your
skin, you want clear information and options when it comes to your Activewear and
we're here to give it to you!
That's why in 2017 we introduced a brand new kind of NEW through our First Wear
Initiative to ensure that when you pick your purchase, you're given the option to
receive an unworn piece of Activewear.